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With the advent of the internet, it's becoming more and more challenging to find affordable, effective advertising.
Take for example the phone book. I have yet to receive ONE sale from our ad in the phone book this year. And many of our clients tell me that other forms of advertising that used to work for them simply isn't as effective anymore. And almost all our clients are lost or confused about how to get a website to actually produce leads and sales.
But you may fall over when you discover that an unbelievable method of advertising exists literally right in front of you. And when I read some of the stats (posted below,) I knew I had to spread the word on this amazing form of advertising.
I'm talking about car and truck wraps (you know, similar to the trucks advertising soft drinks, furniture, food,
etc.) When I got serious about researching this method of advertising, I almost fell over.
Here's what I learned:
The most amazing came from a study by 3 M. In their study, they found that based on a town of 50,000 people, an average car wrap will be seen over 8 MILLION times a year. They also concluded that to obtain the same exposure via media such as t.v., it would cost over $130,000 per year to reach this many impressions. (That's a pile of cash more than the nominal sum it takes to wrap a car or truck!)
Other stats I found based on a Reuters article I found online:
- An average American will drive over 302 miles during the week
- Over 95% of Americans are reached by advertising media targeting car and truck drivers
- One vehicle wrap can generate more than 30,000 impressions in a single day!
- Car & Truck Wrap advertising increases name recognition 15 times greater than any other form of advertising
- Outdoor advertising nearly doubled in revenue from 1993 to 2003 from $1.9B to 2.09Billion
Think about it. A car or truck with the proper signage or wrap works as an automated billboard that markets your business 24/7. For an initial investment ranging from several hundred to several thousand dollars, you receive a multi-year advertising annuity. The car and truck wraps keep working for you.
Imagine going to the store and while your car is parked in the parking lot, you actually receive a lead or a sale! (It happens to us ALL THE TIME.)
Imagine seeing an increase in your traffic or revenue simply because you made the decision to market your company with a car or truck wrap!
For more information about car or truck wraps, call Lets Go Banners today at 866-267-5814 or press "Live Chat" on our website.
Chris AndersonLets Go Banners
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