Trade show or event booth space
The third question to ask yourself is: what amount of space do I have to work with? I've attended many trade shows. As an example, trade show event organizers often rent 8' by 8' for 10' by 10' booths or areas. Some companies rent one space, and some companies may rent an entire row of space. While the booth rental space is common, many other trade shows offer smaller areas to display your marketing message- even corner space and table space in lobby or high-traffic areas. The booth spaces can normally be wired for electricity, and many trade show companies offer additional extras such as tables, table throws and back wall partitions (usually for an extra fee of course!)
But at less formal events, and often at outdoor events, you may have flexibility on the amount of space you can request. The point is, exactly how much space will you have? You don't want to have a huge space and only have a 4 foot table with brochures, and conversely, you're not going to be able to pack a 20 foot wide back wall display into a 10' by 10' area.
Let's visit (from my experience) several of the most common scenarios, first addressing indoor marketing displays.
Indoor Marketing Display - "Champagne Budget"
If you have a healthy budget (in the $5,000 - $10,000 range) for your indoor display, many options exist. First, if you're going to be presenting at a huge trade show, in a large exhibit hall, you may wish to start with a ceiling display pointing the crowd to your booth(s). Hanging ceiling displays come in many different types of shapes (circles, squares, triangles, discs, etc) and sizes (3 foot, 4 foot by 10 foot to 20 foot wide) and are printed on a stretch fabric that covers a frame. The displays are normally printed in full color graphics, so the sky's the limit (no pun intended) to promote your brand or message. Plan on investing approximately $1500 or more for an average size ceiling display.
Your choice for your booth or booths is also vast. With a healthy budget, you may decide to purchase a large fabricated or pop-up back-drop promoting your brand or products. Many back-drop displays also come with custom printed shelving and even podiums. These displays also normally come with lighting options to add extra exposure. Pop-up displays and fabricated displays range in price from $700 to several thousand dollars depending on the size and accessory options.